Companies like Betty Beauty are pedaling "bikini hair dye" ... seriously, ladies, do you shrink in shame every time you glimpse the naturally-coloured locks in your pants? Well fear not, you too can sit with dye on your crotch, because, as the founder says on the website: "Obviously, all blondes in the world want to be true blondes. Redheads and dark-haired women, their natural true color, too."
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